Helping students build their online presence and brand

June 3, 2014

Jasmine Koblik, a fellow Student Advisor, recently attended the TalentEgg Conference & Awards ceremony in Toronto and shared the following trend that is taking place in the area of recruitment which impacts coop students and graduates.

  • 93% of employers are now more likely than ever before to check students social profiles during pre-interview screening. The industry is calling this “social screening” and students need to know that it’s going to happen. Companies now want to see a greater positive web presence to learn about who their applicants are and what’s important to them. It’s not only a way to showcase their brand, but also a way to gain a competitive edge in the competitive job market.
  • The concept doing your “digital laundry” was introduced as a way to help teach students to “keep it clean” on the web but also to monitor their presence in the online space to make sure it’s a positive one.  How to bury one’s “digital dirt” was a sub topic of this chat meaning if someone has more of a negative than positive online presence, how can it be buried? This is a more challenging task but it can be done by adding more positives to try to reverse that damage. It will not replace the dirt already in existence but it will hopefully make it harder to find.
  • Depending on the jobs being applied for, employers are starting to ask for the number of Twitter followers candidates have as well as their KLOUT scores (social impact scores) to measure social influence online.
  • Students are encouraged to build their online presence by creating a  page website for free to showcase them and their brand which can easily be linked to their resume/LinkedIn account, etc.   Example: or  LinkedIn is another good way to build their professional brand online

Tips for Staying Motivated During Your Job Search – Part 3

May 21, 2014

Help Others

Helping others through volunteering can improve your self-esteem, enhance your networking efforts and will help you stay motivated in your job search. It can also serve as a welcomed break from your job search.

Tips for Staying Motivated During Your Job Search – Part 2

May 13, 2014

Get Out From Behind Your Computer

Instead of the daily scanning of online job boards for job postings I want you to step away from your computer this week.  Online job boards are only one source of potential opportunities and they can become a false sense of hope. I recommend spending less than 20% of your time responding to job boards or website postings.  I recommend talking to other people and making cold calls to companies and asking for informational interviews from other professionals. It means developing new contacts and networks of professionals. It means taking someone to lunch or connecting with a professional association. Join a job club to increase your professional network and gain from the experience of others. Other job searchers can provide you with honest feedback and often leads.


Target the companies and organizations you believe are a good fit

May 7, 2014

Now, this is a bit different from what I see many students do today. I want you to step away from the “Spray and Pray” approach of predominantly “applying” for jobs online.


Richard Bolles, author of What Color is Your Parachute?, asserts the most effective way to find a job is to have a complete inventory of your skills, strengths, and then target companies that do work that is interesting to you, and, to which you can contribute.

When 80% of the jobs aren’t publicized, this wisdom is more applicable than ever.

Source: 4 Job Search Starter Strategies for The New Year

April 30, 2014

Tips for Staying Motivated During Your Job Seach – Part 1

April 30, 2014

Set and Attain Minimum Daily Standards

When you set and achieve minimum standards, you will feel a daily sense of achievement. This consistency of activity will also improve the results you achieve, throughout your job search. Minimum daily standards should include the following activities:

  • Adding to your professional network
  • Sending out resumes
  • Directly marketing yourself to targeted employers
  • Follow up telephone calls
  • ResearchgoalsSource: National Recruiting Consultants


5 Clever Ways to Keep Your Job Search Organized

April 29, 2014

5 Clever Ways to Keep Your Job Search Organized

Keep the job hunt chaos to a minimum with organization.The resumes, cover letters, applications, job postings, career fair fliers … just managing a job search can be a full-time job.

You don’t have to be a neat freak, though, to keep your job search organized. Taking the time to get organized can help you stay on top of landing that job, instead of missing interviews, forgetting to follow-up with potential employees, and spending way too much time feeling frustrated. You don’t want to have to rummage through stacks of paper while you’re throwing on your jacket or shoes right before heading out the door.

Being organized also could increase your ability to have a positive, motivational outlook, which a Georgia Tech study shows can have a beneficial effect on your job search, especially when it’s beginning.

Here are some great practical tips for keeping track of resumes and other paperwork, following up with potential employers, and using technology to conduct an efficient – and effective – job search.

1. Choose one method to keep tasks and dates organized. Whether it’s on your phone, on a tablet, or using a spreadsheet, calendar, or another tool on the computer, find the one that feels natural to you and go with it, according to American InterContinental University Career Services. Or if you aren’t fully comfortable with technology, you may find a three-ring binder, accordion file, notebooks, manilla folders, or pocket calendar could help you physically see all your documents and make notes as needed.

2. Set up a system. If using digital files, UMass Lowell’s Career & Co-op Center recommends a database program like Microsoft Access, or a Microsoft Excel spreadsheet. A Glassdoor story makes a smart recommendation for keeping records of your job search. It suggests tracking the following on a spreadsheet:

– Company name
– Position title
– Job description
– Company URL
– Date submitted
– Status of submission

3. Schedule alerts. Don’t assume you can remember everything. Set reminders on your phone or computer to send thank you notes after interviews, to follow up with people you met at networking events, to Facebook a potential source for a job interview, and to complete applications before the deadline passes.

4. Don’t spread out too much. Contain your job search to one room if you can. Definitely keep paper items like business cards and resumes in one spot in your dorm, apartment, condo, or house so you won’t misplace them.

5. Be detailed. UMass Lowell’s Career & Co-op Center recommends that with each job posting, you include the cover letter/resume, research about the company, and a record (with dates) of everything you did related to that job opening, from reading about the job to emailing resume to following up via a phone call.

Lori Johnston is a Georgia-based freelance writer and former Associated Press reporter. She has contributed to many publications, including The Atlanta Journal-Constitution, Atlanta Business Chronicle, and People magazine. A 1995 graduate of the University of Georgia, Johnson also has served as adjunct professor in the school’s Grady College of Journalism and Mass Communication.

How to Earn an “Outstanding”

February 20, 2014

Have you ever wondered what you need to do, as a co-op student, to earn an “outstanding” on your student performance evaluation?  This is a common question that is discussed between students and their Student Advisor. I had a meeting with a manager this week and he tells his students right upfront what they need to do if they want to earn an outstanding”. For this manager, a student has to do something above and beyond their regular job description. This means suggesting some type of improvement or change and the student also needs to be involved in executing the change/improvement. When speaking with students, I suggest that they ask their manager “What do I have to do during my work term to earn an “Outstanding”?  It’s that simple.

Do you have an idea for making things better in your work place? Have you identified a way to make a process more efficient?  Can you see a way to save time or money for your employer?  Anyone of these has potential to lead to an “outstanding” performance evaluation.

Jobmine Plus | | #1 co-op jobs site in Canada | Search co op jobs

February 14, 2014

Jobmine Plus | | #1 co-op jobs site in Canada | Search co op jobs.

A student’s experience with finding a job outside of Jobmine

May 15, 2013

Suhaib Bhatti is an Architecture student at the University of Waterloo who did secure a co-op position in the main round and decided to go outside of Jobmine to find a co-op position.  Here is his story…

In response to how I got this coop placement, basically I got a long list of Dutch firms online and went through each of their websites to see if it was something that interested me. I then emailed them all with links to my portfolio and website, and wrote a personal cover letter to each firm explaining any relevant experience/skills/achievements as well as what interests me about an internship opportunity with them. POSAD then replied via email, asking for a Skype interview, during which we discussed the details of how to go about doing the internship because they had never hired an international student before. We discussed Visa stuff, the dates, what the work will be like, etc. During the interview, my interviewer did say that the cover letter was something that stood out and that he really liked my portfolio. In terms of strategies, I would say to definitely have and show an interest in where you’re applying and to write a strong cover letter that shows that.

This definitely confirms the need to target companies and not job postings. I encourage all my students to develop a weekly list of companies that they want to work with and then start from there.

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